Ask a movie buff what's wrong with Hollywood, and at some point during the resulting feature-length rant, they'll mention "test screenings." Showing a movie to a random group of people without film studies diplomas and asking for their opinions is how these things end up all samey and sterile. There are countless examples of good, challenging films that were hated by test audiences, from Goodfellas to Se7en to Babe: Pig In The City.